Website Traffic - Why Article Marketing Blows Away Pay-Per-Click Marketing

It's always great to compare traffic generation strategies because you can tell which strategy is giving you results and which isn't. Or maybe both strategies may be giving you results but you want to know which is more effective in generating qualified prospects.

Two of the most popular traffic generation methods online today are article marketing and pay-per-click marketing. This article won't talk about what both methods are (there are already tons of articles on that) but will compare the two to see which strategy you should invest your efforts in.

Personally, for me, article marketing blows pay-per-click marketing out of the water. Pay-per-click marketing consists of Google's Adwords and Yahoo's Search Marketing, so that's no small statement I'm making. Well, there's a reason why I say article marketing is more effective.

Let's say that you spend $10 a day on Adwords. That's $300 a month. Now take that $300 and spend it on 100 articles written by a freelancer. Those 100 articles will bring you traffic for a long time, whereas your Adwords traffic was a temporary thing. And prospects generated from articles are way more responsive!

You'll often people willing to spend crazy amounts for cost per click on Adwords, but you won't find that many 'insane' competitors in article marketing. Although the competition has grown massively in recent years, it is still nothing compared to pay-per-click marketing.

And that's why I say article marketing trumps over Adwords, Yahoo Search Marketing, or any other pay-per-click network. If you don't want to write, outsource your articles. You'll see some terrific results from this marketing strategy if you do it right.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Website Traffic - Why Article Marketing Blows Away Pay-Per-Click Marketing

It's always great to compare traffic generation strategies because you can tell which strategy is giving you results and which isn't. Or maybe both strategies may be giving you results but you want to know which is more effective in generating qualified prospects.

Two of the most popular traffic generation methods online today are article marketing and pay-per-click marketing. This article won't talk about what both methods are (there are already tons of articles on that) but will compare the two to see which strategy you should invest your efforts in.

Personally, for me, article marketing blows pay-per-click marketing out of the water. Pay-per-click marketing consists of Google's Adwords and Yahoo's Search Marketing, so that's no small statement I'm making. Well, there's a reason why I say article marketing is more effective.

Let's say that you spend $10 a day on Adwords. That's $300 a month. Now take that $300 and spend it on 100 articles written by a freelancer. Those 100 articles will bring you traffic for a long time, whereas your Adwords traffic was a temporary thing. And prospects generated from articles are way more responsive!

You'll often people willing to spend crazy amounts for cost per click on Adwords, but you won't find that many 'insane' competitors in article marketing. Although the competition has grown massively in recent years, it is still nothing compared to pay-per-click marketing.

And that's why I say article marketing trumps over Adwords, Yahoo Search Marketing, or any other pay-per-click network. If you don't want to write, outsource your articles. You'll see some terrific results from this marketing strategy if you do it right.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Article Marketing - Discover 3 High Impact Ways to Improve Your Article Marketing

With so many entrepreneurs going online, making a mark in the internet arena becomes more and more challenging. As a marketer, you need to find effective ways so people will notice you and consider purchasing from you.

One of the best ways to advertise your business these days is through writing and submitting your articles online. You can write about your chosen niche, the problems that are affecting your target market, your products, and your business to communicate your specialized knowledge. When people see you as someone who is a great source of information, they will surely click on your resource box and they will instantly become your potential clients.

Here are the 3 high impact ways to improve your article marketing:

1. Consider your readers. Keep your potential clients when writing your articles. What do they want to see on your content? What are the problems they are currently experiencing and what solutions can you offer? Are there questions that they need to be answered to better understand their current situation? How do they want the information to be presented? The more you know about your readers, the more effective you will become in writing content that is targeted to their needs and demands.

2. Be productive. One of the best ways to succeed in article marketing is to multiply the number of your articles. Why? Because the more articles you write and submit, the more quality inbound links you can obtain for your website. That would literally mean more traffic and improved sales potential for you.

3. Make your articles easy to understand. If you are presenting new concepts that can be quite difficult to understand, use metaphors, examples, analogies, or images so your readers can easily visualize your ideas.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Internet Marketing - The Amazing Ron Paul

Wow, check out Ron Paul's Internet Marketing campaign!

Without doubt, Ron Paul's success on the Internet is nothing short of amazing. His team's approach has been ground breaking in the way they've applied Internet Marketing techniques, not only to reach potential supporters, but to attract a significant number of contributors.

Although not currently one of the frontrunners, Ron Paul is now being called an "Internet Phenomenon" by many political strategists.

While the Internet Marketing strategies being used by Ron Paul's team are not necessarily unique, the dedication his team has shown in reaching potential supporters online has been outstanding. By deploying a very aggressive Internet Marketing campaign, Ron Paul's team has attracted a flood of contributors and a huge number of avid supporters.

In a very short period of time, Ron Paul's team has developed an enormous Internet presence. In fact, anyone who's been online in the past six months has certainly seen multiple references to Ron Paul on the news or social media sites.

If you consider the raw numbers, Ron Paul's Internet Marketing strategy leaves his competition in the dust - and it's a big reason he's still in the race:

Consider the facts ...

Last month, Ron Paul's site had well over a MILLION visitors, more than all other Republican candidates combined!

In one day, Ron Paul's team raised over $6 Million dollars on the internet.

They raised approximately $20 Million Dollars in the 4th quarter of 2007 alone.

On YouTube, there are 109,000 videos currently available about him.

And in the past month there have been over 89,000 blog posts about him, according to Google.

The bottom line ... Ron Paul's focus on Internet Marketing is changing the face of political campaign strategies.

Ron Paul is not the only candidate making use of the Internet ... on the other side of the aisle, Barack Obama's team has deployed a very well designed Internet Marketing strategy - over 728,00 visitors last month - and has been very effective in reaching potential supporters and contributors in his own right.

An Objective View

My analysis of Ron Paul's internet success is purely driven by curiosity; I have no political affiliation or opinion of Ron Paul's political platform.

What intrigues me about Ron Paul's Internet strategy is not only the response he's received (over a Million visitors last month), it's the number of contributors he's attracted and the dedicated constituency he's built on the Internet. With a major part of his communications being conveyed via the Internet, Ron Paul's campaign team has demonstrated beyond any doubt that Internet Marketing is a formidable tool in building a successful political campaign strategy.

Perhaps the Ron Paul campaign chose to focus more on Internet strategies and less on other media simply due to budget constraints. Whatever the reason, their decision to use the Internet as an integral part of their campaign strategy is undoubtedly a big reason he's still in the race.

This is not the first time we've seen a candidate deploy an Internet Marketing strategy as a part of a political campaign strategy - but it may be the first major campaign that has used the Internet as a primary part of their campaign strategy.

So, what does this say about future political campaigns and the tactics that will be developed to exploit the enormous potential of the Internet?

Political campaign teams can be very creative in developing marketing methods and I have no doubt we will learn a great deal concerning Internet Marketing by watching the successful political campaigns.

If 'necessity is the mother of invention', then the Internet Marketing strategies being developed by political campaign teams like Ron Paul's will no doubt be leveraged by other organizations to help build their own visibility and success.

Ron Paul's Internet Strategy

So, what does Ron Paul's team do differently?

The short answer lies not in what his team does, as much as it does with how his team 'works' their strategy.

First, the Internet Marketing strategy Ron Paul's team has implemented focuses on some very basic Search Engine Marketing tactics:

Website optimization,

Compelling content,

Intuitive site navigation,

Social Media,

Press Releases,

Videos,

Blogging,

RSS feeds

Email Marketing, Newsletters, & Breaking News

Pretty straight forward, right? No real surprises here with the exception that Ron Paul's team does not really use of PPC strategies to any great extent.

The real difference lies is the way Ron Paul's team implements their tactics, especially when compared to other Presidential contenders' strategies.

The body of the site contains very compelling content that is easy to find and leads you to endless amounts of interesting information concerning Ron Paul.

Maybe the most obvious difference is Ron Paul's site is constantly being updated and changed; the team adds new information daily and continually works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media.

Web Site Optimization

Overall, the Ron Paul team has deployed a very solid website in a short period of time. Not that every part of the site is perfect, but the good points far outweigh the bad. In fact, with just a few slight changes, the Ron Paul website could serve as a great model for other political candidates.

One somewhat insignificant difference, but one that I personally like about Ron Paul's website, is that his team does not use an annoying Splash page as many other candidates do.

I know splash pages look good to the website owner, but they're almost always a waste of time since most people just want to get to what they came to the site to see - in this case, information about Ron Paul!

The 'home' page Ron Paul's team has designed is very intuitive and easy to navigate. They've placed breaking news, volunteer sign up, Blog access, and an excellent menu of choices that covers everything from Ron Paul's position on the major issues to videos and recordings of his major appearances.

Looking at the foundation of the website, Meta Title tags are the same for all pages. Concerning the Meta Descriptions, they're also identical across all the pages of the website, so the Search Engines choose their own descriptions to display with the Ron Paul listing. Not recommended, but it probably causes no real harm in this case.

Looking deeper, the site could use some fine tuning, adding Alt tag descriptions that contain more keywords would help; as well as adding unique Meta Descriptions for each page.

Links into the page are almost non-existent and I would recommend adding a number of related, quality inbound links to the site. It couldn't hurt and would probably drive even more traffic to the website and/or Blog.

The site could also use some additional keyword research to help Ron Paul key in on the potential voters who are not familiar with him, and to present his message to more of them.

The Ron Paul interactive videos on top of the 'Issues' page are a great addition. It seems to me if more detail were added concerning Ron Paul's stance on the issues, it would be a more valuable contribution to the site.

Although there are some obvious opportunities for improvement; given the website's presentation, the information available, and ease of use, I give Ron Paul's team very good marks in the SEO category.

Social Media Strategies

Ron Paul's team's approach to social media marketing has made him a Republican powerhouse. His campaign team understands social media and knows how to use it.

From photos and videos to networking, Ron Paul can be found across the Internet.

Most candidates' teams have begun to use social media sites but most of them don't seem to be very active on them. Ron Paul's team excels

here because they are very active - they make continuous updates on his social media profiles all hours of the day.

Increasingly, as new generations enter the voting ranks, social media is becoming an indispensable part of successful political campaigns. The current generation of younger voters has grown up using the Internet as their primary means of communication. It's second nature for them to use the Internet to gain and share information.

Currently on MySpace, Ron Paul shows over 273,000 friends, Facebook shows over 205,000, and YouTube has over 109,000 videos under his name.

On the Ron Paul Blog, links to submit posts to Digg, StumbleUpon, Delicious and others are available. Also helpful, is the RSS feed button that's displayed in the upper part of the left column. Having an RSS feed signup on the blog helps to promote the blog even further in the social media outlets.

When you look at the popularity of Ron Paul on the social media sites and compare the other candidates to him, he is definitely using the social networks more than other candidates to promote his grassroots efforts.

Blogging Strategies

Ron Paul has a very active Blog. His team consistently posts new information and breaking news all hours of the day. The Ron Paul team knows they have a very active and captive audience on the blog and they actively cater to them.

There's an RSS button to easily subscribe to blog updates and links to YouTube and other social media are scattered throughout the page to promote Blog entries.

Overall, Ron Paul's campaign team has done an outstanding job developing and deploying a very effective Internet Marketing strategy.

Summary

Internet Marketing is quickly becoming an integral part of nearly every political campaign.

Increasingly, the Internet is becoming a news and recruiting source that is irreplaceable in major political campaigns.

Pressed for campaign funds, both Mike Huckabee and Ron Paul have used the Internet as a very cost effective way to get their message across to potential contributors and voters.

Without their efforts on the Internet, it could be argued that very few people would have ever heard of either candidate. While both candidates are underdogs, they probably would not even still be in the race without their well orchestrated Internet Marketing campaigns.

How much of Ron Paul's or Mike Huckabee's success is due to their Internet Marketing efforts? There's no doubt Internet viewers looking for information concerning these candidates have had no problem finding it on the Internet.

The real question is how many potential voters will actually be affected by the Internet Marketing they come into contact with? Judging from over a Million visitors to Ron Paul's website and the amount of contributors he's been able to inspire, there can be no doubt many potential voters have been directly affected by the Internet Marketing strategy his team has deployed.

It's now clear Political Internet Marketing is a very effective campaign tool and will continue to be an increasingly important part of successful political campaigns well into the future.

By Scott Porter

MarketBuilders

2008 All Rights Reserved

Ron Paul Page

About The Author

Scott Porter is President of MarketBuilders, a full service Internet Marketing firm. MarketBuilders uses targeted Internet advertising, top search results, sponsored advertising, Email marketing, Blogs, social media, Press Releases, copy writing, link building and optimized website design to provide businesses a significant competitive advantage on the Internet.

Scott Porter has B.S. and M.S. degrees in Marketing & Information Systems, and has over twenty years experience working with Fortune 100 firms to develop and promote marketing and information systems strategies.

by Scott Porter
Managing Partner
MarketBuilders

5 Ways Article Submission Software Put Your Business On Steroids

Article submission software is an important tool in any online marketers toolbox. Anyone with a web presence ie a web site seriously needs to consider article marketing as one of their core website promotion techniques. It does not matter whether you are running a bread and butter business or selling digital products as an affiliate, what you need is consistent traffic. And article submission is an effective means of achieving this goal. Let us take a closer look and study how article submission software makes article submission a breeze and its powerful impact on your online business.

Article submission software accomplishes a few things for you as a marketer or businessman.

1. Article Submission Software Builds Credibility

Firstly, article submission gives you a face and a name online. People who read your articles get to know about your business, area of expertise and your name. In any business, a good name represents trustworthiness and directly influences your readers decision to buy into your sales pitch.

2. Article Submission Software Drives Instant Traffic and Sales

The second thing that happens when you use article submission software is instant traffic to your website. Sometimes it is a matter of minutes after you submit your article that traffic starts streaming in. This does happen as some article submission directories accept articles automatically. It is also so instant that you could clinch your fresh deals. Imagine making a sale immediately after posting an article.

3. Article Submission Software Improves Search Engine Rankings

Another benefit of article submission is in building the link popularity of your website. We all know how gaining more backlinks to our website would boost our search engine rankings. This would result in organic traffic visiting our websites from the search engines. This is another major injection of natural targeted traffic that is hot and ready to buy our products and services or take some form of action on our websites.

4. Article Submission Software Makes Submitting Articles as Easy as ABC

The problem with submitting articles to dozens of article submission directories is the amount of time and article formatting required. Since each directory interface is unique, the articles need to be customized for each site. This is taxing in time and energy. Article submission software nowadays has intuitive features that make the entire submission process as easy as one single click of a button.

5. Article Submission Software Saves Tons of Money While Making More Sales

You may be using an article submission service today and should know that it can be quite costly and financially draining on your business to submit articles. Unless you are able to turn the articles into money machines and make a good return, you are wasting money only. Fortunately, article submission software are able to perform the same if not better functions as submission services for a small fraction of the cost. Buy once and thats all you have to pay.

Internet marketers and online authors are using article submission software everyday to make their article marketing efforts profitable for them. Find out from my article marketing blog which are the exact killer software they are using to win more sales and subscribers.

Davion is a successful webmaster and author. Discover more about effective article marketing and read reviews of top article submission software and find out how these tools can drive instant and continuous traffic to your website at http://Article-Submission-Software.blogspot.com.

Profitable Article Marketing - Revealed - 4 Outstanding Ways to Make Money Through Article Marketing

If there is one easy way to make money online, it is through writing and distributing your articles to various publishing sites. This process which is commonly referred to as article marketing can effectively drive quality traffic to your website and augment your sales potentials.

Here are the 4 outstanding ways to make money through article marketing:

1. Constantly improve your writing skills. This is one of the most effective secrets if you want to get ahead of the pack. Make it a habit to write articles on a regular basis or read articles and ebooks that can effectively help you smoothen out the rough edges of your writing. By doing so, you can be assured that you will be able to deliver better articles each time you write.

2. Create killer resource box. If your resource box contains your website's URL alone, you are missing a lot of opportunities. To make it work for you, make sure that you include your name, your title, your elevator pitch and your powerful call to action. You can also offer incentives or communicate your desire to help to make it even more enticing.

3. Multiply the number of your articles. One of the elements that can guarantee you success in article marketing is the quantity of your output. Remember, the more articles you submit, the more quality inbound links you will obtain for your website.

4. Outsource. If you are like most webmasters who are always swamped with other marketing activities or someone who doesn't have a knack for writing, you can still utilize this marketing tool by hiring ghostwriters or article posters. Just make sure that your ghostwriters understand your niche very well and have the ability to create articles that are targeted to the needs and demands of your potential clients.

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Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

How To Promote With Article Marketing

Getting traffic to your website or blog is the only way to make it pay, but not everyone who launches a website or blog has the money to spend on promotion. Good news. There's a promotional method that really works for attracting site or blog traffic and it's free, free, free. It's called article marketing and it is a sure way of raising a site's profile.

Step 1: Find An Article Directory

To get started, find a suitable article directory. Article directories are sites that have hundreds and thousands of articles and there are new ones emerging every day. Some are all-purpose, covering everything from family issues to healthcare, while others have a niche, such as computer advice or art. All of them are hungry for content.

With so many to pick from, choosing an article directory can be a minefield. To make it easier, look at the directory to see:

• how many authors there are - if only a handful, forget it and move on.
• how many articles there are - ditto; come back when they've got some content
• can the site be found on Google, Yahoo or MSN - if you can't find many links to the site, then no-one will find your articles either.

One of the best and most effective article directories I have used is EzineArticles.com. EzineArticles is easy to use and articles published on the site appear in the search engines very quickly.

Step 2: Start Writing

Once you've decided on the right article directory or directories, write an article. Bloggers will find that blog posts are a good starting point for a web article. If you're not a writer, there are plenty of writers who will whip up an article for a few dollars. Some will even help you get it published. The article you write or commission can be about almost anything related to the site, blog or business you are promoting. The ideal article should be short (say 300-600 words) and error-free, so remember to proofread and spell check.

Many article directories vet articles before publishing. Stick to the guidelines that are published on every site and approval should be a formality. Most article directories prohibit self-promotion in the body of the article. Direct promotion of a site, blog or business is reserved for the resource box.

Step 3: Work That Resource Box

The resource box is where article writers can put all the self-promotional information. Readers who have found the article useful are likely to click on the links to see what else a site, blog or business has to offer. Article directories typically allow up to three links in the resource box. A good resource box has the name of the writer or the person being promoted, the name of the business and the keywords that the site or business owner would like to promote. See the resource box at the end of this article for an example. Other resource boxes may link to a sales letter page (with the product name highlighted) and include a short elevator pitch and call to action.

Step 4: Submit Like Crazy

Once the article has been submitted to the directories the site owner has chosen, it's time to move the strategy to the next level. Article submission services extend the potential reach of an article, giving another opportunity to boost traffic. Like many article directories, article submission services allow people to upload articles for approval. Once the articles are approved, these services send them out to article directories, article groups, ezine publishers and website owners to be considered for publication. Two options for article submission are Article Marketer, which has free and paid options and Isnare, which is a paid service. There are also free and commercial programs to automate article submission.

Pros And Cons Of Article Marketing

The big question, of course, is whether submitting articles to hundreds of directories counts as duplicate content. It's hard to tell. Some of them end up in the sandbox after a while; others don't. Staggering submissions is a good way to avoid this. However, in my opinion, the advantages outweigh the potential disadvantages. With article marketing, sites can receive hundreds of inbound links in only a few days or weeks and thousands of people will be visiting the site that's being promoted. That can't be bad, can it?

Sharon Hurley Hall is a freelance writer, ghostwriter and editor, who has seen article marketing work for her. Sharon is a freelance writer, ghostwriter and editor who writes on freelance writing skills and writer promotion for InspiredAuthor.com. For more information or to contact Sharon, visit doublehdesign.com.

Getting Down To The Basics Of Article Marketing

Article marketing is a good way for you to not only get the word out on your business, but on your skills as a writer as well. The problem with many writers nowadays is that they either swing toward all great content but no real engaging writing, or pure fun writing without any real content. You will need to catch yourself in the balance of either type of good writing, and in dearth of other good writers who do not have your skills, you can make a lot of money by writing online content. All you need to do is to have sample articles online.

There are many ways for you to market your articles. First, there are article marketplaces, where you can pick topics to write on, and where you can post articles that you have written so that people can choose you to write for their next gig. Such article marketplaces will contain large amounts of writing content on various topics, and you can choose topics on which to write on. The problem with article marketplaces is that your article will not sell itself, and you need to be able to market your site within the article marketplace so that you are ensured of clients at the end of your working day.

Another way for you to literally market your writing skills is to put up a blog, and then have it listed in the directories of major search engines. This can be a difficult, tedious process, especially where the marketing and getting the word out is concerned. However, you can make the process much faster by linking to other blogs that have almost the same content as yours, and you can make new friends by blog hopping and promising reciprocal linkages. Blog hopping can also work to your advantage: you can find a lot of good topics to write about and get more writing ideas from your friends' blogs.

Yet another way for you to enjoy your blogging experience while earning from it is through paid blogging. Some blogging companies pay for each post that you make, and you only need to sign up for gigs, and then bid on them. The problem with such a set up is that you need to be constantly up and about looking for topics that interest you and that you can write about, because such marketplaces can be crowded, and people will be scrambling to be the first to write a topic. You may want to have articles ready for the bidding process, since many people who commission articles also would like to see samples of your work.

Be careful about posting your articles online, however. Not all companies welcome having their articles posted on another site, so you might be violating a few copyright laws if you are not careful. Moreover, be careful with how you write your articles, especially if you are just starting out: go through manuals of style and be meticulous in correcting your grammar; always run your spell check, and, when in doubt, consult a dictionary. Nothing marks a good writer more than being careful with how one writes. Of course, being engaging should be thrown into the bargain, but no matter how engaging and content-rich a work is, it will be off putting to see grammatical and typographical errors.

These are only a few tips that you may want to follow when doing article marketing. For more information, talk to article marketing experts on how you can improve your craft and get the income that you want.

To learn more about article marketing and what most people will never know about using this marketing technique to create lifelong financial independence follow the link in my resource box now.

Kevin Tyler Smith is an expert Internet network marketer. "Wanna Learn The Secret To Making $85,147.717 Per Month While Quickly And Easily EXPLODING Your Network Marketing Organization by 7,000+ People Without EVER Buying Or Calling a Single Stinking Lead? Pay Close Attention To What's On The Other Side Of This Link" >>> http://www.KevinTylerSmith.com Curious what business he's in? >>> http://www.perfectmlmblog.com

How To Create Money Making Products For Your Website Almost Instantly

If you want to start making money online right away, but don't have a product to sell, then this article will change that, fast.

Check this out:

Almost all the products I sell are audio products. No video and no books. However I do have written transcripts of my audio products which act like a book.

And each year I put out a TON of these products. I do not take more than a few weeks to put a new product out. In fact, from idea conception to depositing money from that idea into my bank account can be as little as a couple weeks. How am I able to do this?

Well, it's not because I'm a money making genius or anything. No, it's just that I have found doing simple audio interviews with an expert is one of the fastest (and most profitable) ways to make money ever invented.

It's cheap (costs nothing more than a phone call), fast (takes an hour or less usually) and incredibly simple to create (just edit and upload).

You see, you could spend time and energy writing an ebook or something like that. There is nothing wrong with that.

But if you want to do it in a much faster (and more painless) way, you could interview an expert, or have someone interview you, and your product is "done" within a few hours. You tape the call and edit it (there is free audio editing software if you're on a budget) and upload it online.

For extra value, pay someone $50 or $60 to transcribe it for you and you basically have an audio and a book. This is so simple...and so easy...it amazes me so few people do it.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: http://hardtofindseminars.com/Audio_Marketing_Service.htm

Article Marketing Success - What I Have Learned from a Million Page Views

Here I want to share with you, what I have learned after generating over a million hits to my articles and how anyone can get great targeted traffic and enjoy article marketing success...

Quality

If you are writing an article you need to have quality material that's interesting and informative. There are a lot of people who will write you an article for $5 - 10 and there of no use to you, as the reader will soon see the material is poor and never click through. Ideally, write the article yourself and if you want to use a professional writer, then make sure their experienced in your field of expertise.

2 x Versions

Create two versions of the same article, this won't take you much longer than doing one. You simply keep the same topic and edit a second article form the first and change the headline. I can write an article in about 30 - 45 minutes and edit the same one in about 15, so 2 x articles should take you no more than an hour to write.

The first article is the one you want the search engines to pick up and rate and choose the best article directory for the field that you are writing in. Different directories rate higher or lower on different subjects and don't always assume the bigger the directory the higher it rates. Submit the article and then point links at. The more high quality links you have pointing at the article the better, so bookmark it and blog it.

The second article can be used to get traffic from the rest of the directories.

Submissions

When doing directory submissions forget about quantity, again go for quality.

You can submit to hundreds of directories - but it's simply not worth the time and effort, for the results you get back.

There are thousand of directories but only around 100 are worth bothering with.

I have spent considerable time building lists that only consist of about 30 directories - but I know they will pull significant traffic on my theme. For example, I have one directory with an Alexa ranking outside the top 100,000 yet it will give me as many hits, as directories in the top 5,000 on several subjects!

It's very much a question of trial and error, simply submit to a directory and see how it performs on your subject.

Headline

You Headline needs to be keyword rich at the start and punchy, to grab your readers attention. A long headline is better than a shorter one; it gives the search engine spider something to bite on and gives enough words for you to entice readers.

Format

The longer an article is (and I often see articles of 1,000 words or more) the more chance the reader will be distracted, get bored and click way. The ideal length is around 550 words and no more than 750.

Keep your teaser text short and to the point. All it needs to do is to tell them why they should read your article - you don't need any of the article content in it.

When you write the article do NOT use long paragraphs - people find this intimidating and will click away. Keep paragraphs to six sentences or less and break up the article, with eye catching sub heads and bullet points.

You must make your article easy to read, as they have to get to the resource box!

When you come to the concluding paragraph, start to pre close them to your site. For example, you can tell them of other articles you have written on related subjects and they will assume they are on your site and click through.

Resource Box

Make sure you have a headline which has a benefit to the reader and use the text to tell them exactly what they are going to get at your site.

Article readers want information, so free Pdf's are always good. Your resource box is your advert, so use it wisely. Stress the benefits of what you do and always have a high perceived free offer they can take advantage of.

Click Through Rates

Many article directories tell you how many people have clicked through to your site from your article and as a general rule, you should be getting at least 10% and preferably a 20% click through.

Article marketing is one of the most effective ways of getting targeted traffic and I hope the enclosed tips help you achieve article marketing success.

MORE FREE INFO ON GETTING TARGETED TRAFFIC

For more on getting high quality targeted traffic and more on article marketing success visit our website at http://www.internet-viral-marketing.com

Article Marketing and Website Traffic

Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.

This is done by means of your authors resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You dont send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others dont. Some allow links and others dont. If you are not allowed a link to your site then there is little point in providing a directory with a free article. Dont use these sites, and there are several of those that I have come across. Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesnt matter, as long as you are allowed to provide a link back to your website. You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period. The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results. That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article). They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going. Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic, but you can maximise that increase if you use the directories and your articles intelligently.

Peter is a freelance writer currently ghostwriting articles form his website http://www.article-services.com You can get more advice on article marketing from his web page Article Marketing

Article Marketing - The Hidden Key To Exploding Your Profits With A Zero Budget

Let me ask you a very important question. Are you maximizing your marketing efforts? The reason that I ask this is that this is the number 1 reason that most internet marketers fail online.

I remember when I first started online life was very rough. I really felt overwhelmed as there were so many different skills that I needed to learn. I learnt the hard way that I needed to track and test everything to see where I was getting the best return.

Let us look at how I use a proven system of marketing to build my business. I send all my traffic to a squeeze page where the main purpose is to capture the name and email address of my subscribers. After this has taken place I send my traffic to a high converting sales page where I make sales immediately. Then I follow up with my subscribers by building a relationship and backend promotions where I make most of my money.

So let us look at in forensic detail how I use article marketing to do this. I write keyword optimized articles and submit them to all the major article directories. I include a link to my squeeze page in my resource box. All the traffic that I get from the article directories will build my subscriber lists as they are sent to a squeeze page to download a free report.

This is a really simple system that works. Now the key to make this very profitable is to track and test everything. When I first started I was not making that much money. However, I tracked and tested everything I did. I found some offers that converted very well. I also consistently tweaked my sales pages to ensure that I get the maximum results from them.

Once you start implementing this in your business you will realize how simple internet marketing is.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Breakthrough Article Marketing - Discover 5 Advanced Methods to Improve Your Article Marketing

Are you currently using article marketing but can't seem to obtain the traffic that you need? Have you written and submitted hundreds of articles but can't still augment your sales and revenue? Then, you need these 5 advanced methods so you can improve your writing and marketing strategies:

1. Use active voice all the time. Using passive voice makes your articles sound weak and not very convincing. It doesn't help you compel your readers to click on your resource box as it cannot evoke action. Thus, it would be beneficial to replace your passive voice with active verbs to make your content sound strong and authoritative.

2. Check the links on your resource box and make sure that they are all working. If your open rate is impressive but you don't see increase in your traffic, chances are, your hyperlinks are not taking your readers to the proper landing page or they simply don't work.

3. Keep your articles focused. If you have a wide variety of products to promote, concentrate on one product per article to avoid confusing your readers. This will help in ensuring that your content is specific and focused on one central topic.

4. Optimize your content. Identify the keywords that are frequently searched for by your target market through the use of a reliable keyword suggestion tool. Use these keywords all through out your content so your articles will match relevant searches online.

5. Be familiar with appropriate keyword density. You don't want to be branded as keyword abuser as this can be deadly to your marketing strategy. Thus, make sure that the quantity of your keywords doesn't exceed the 3% of the total article word count.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

BMW Automaker Web Site Banned From Google For Sp*mming Search Engines

BBC NEWS breaks search engine sp*m news, while this story has been making the rounds of SEO/SEM forums and newsletters for the past couple of days, since Matt Cutts posted about it in his SEO blog on February 4th:

http://www.mattcutts.com/blog/ramping-up-on-international-webspam/

... at first there was little international press (and none in the US) on the issue, but the BBC story has started a landslide of news and commentary on search engine sp*m by major corporations. It is also likely to brand all SEO's universally as bad guy Black Hat SEO's and ignore the good guy White Hats. Legitimate techniques and resulting ranking improvements rarely gain the attention given the bad guys.

I've reported major Fortune 500 corporations for sp*mming through the Google sp*m reporting link a half dozen times over the past year and am happy to see actions being taken against the worst offenders.

http://www.google.com/contact/spamreport.html

BMW Germany targeting the term "Used Cars" on it's new car site using javascript redirects is a blatant abuse of doorway pages and cloaking for inappropriate search phrases.

Cutts shows screen captures of the BMW offense, but mentions only peripherally that Ricoh.de would be banned as well, then sends a direct message to a separate US automaker at the end of his sp*mming post, telling them that they'll be re-included following a 30 day ban for similar offenses they've apparently cleaned up from their European site.

Search engine sp*mming is certainly not limited to Europe, although one of my complaints to the Google sp*m reporting link is for a European company site, which 5 months after reporting, STILL ranks #1 for a highly competitive phrase in US results. They use different search engine sp*mming techniques employing invisible code full of links, H1 tags and keyword phrases which are intended for surfers with javascript turned off - the < noscript> tag. Search engines see this invisible text, while surfers don't as it is buried in the HTML code.

The home page of one site I reported for sp*mming is made up entirely of images and has no hope of ranking well for any search phrase from the home page due to complete lack of text, so they may feel justified in using < noscript> tags to rank for an admittedly appropriate search phrase, by using a technique recognized as search engine sp*mming. When any large corporation sees fit to use sp*mming techniques, it encourages EVERYONE to do the same, simply because they feel justified for whatever reason suits them, reasonable or not.

This lesser known technique, filling < noscript> tags with H1, tags, keyword phrase hypertext links, and invisible text within tags, is effective and is used by many sp*mmers. I believe that smaller offenders would be instantly banned if this were discovered in use on their site, even if they were using appropriate keyword phrases for their topic or site subject. The big boys should be penalized as well.

I'll feel better when ALL search engine sp*mming techniques are penalized equally, regardless of the technique used or terms targeted, or any rationalized justifications. When that happens universally, then sp*mmers will stop sp*mming the search engines. But not until then.

This BMW case has become high profile for a major offense and is likely to gain attention in hurriedly called meetings in boardrooms of major corporations, with webmasters and marketing departments in attendance. "Are we doing this!" CEO's will rage at befuddled webmasters or in-house SEO's. But until ALL methods of search sp*m are penalized publicly, those lesser offenses will continue at all levels - especially large companies with more to gain (when they get away with sp*mming) and to lose (when they get caught and exposed/banned).

Copyright February 7, 2006 Mike Banks Valentine

http://news.bbc.co.uk/1/hi/technology/4685750.stm

Mike Banks Valentine blogs on Search Engine developments from http://RealitySEO.com and can be contacted for ethical SEO work at: http://www.seoptimism.com/SEO_Contact.htm He runs web content distribution site at: http://Publish101.com

List Building - Why You Should Get Off Your Butt And Start List Building

Look, I'm gonna cut through all the crap...

You know as well as I do, no matter what you're trying to sell online, if you don't build a list, then you might as well flush your time and cash down the toilet. That's the truth! I DO NOT care if you're blogging, using affiliate marketing, article marketing... whatever...

You Need To Build A List!

But I know you can be "hard headed" and probably won't listen to me. That's your call my friend but me... I'm gonna keep on building my list.

Hey, why not, I've got over 6000 subscribers and do about $7000.00 per month. How much are you making? I bet it's nothing right? Yeah that's what I thought. If you DO NOT have a list, then you DO NOT have an income.

Does that make sense?

I really hope it does my friend, because it's the truth and if you don't live by that saying, then you can spend forever trying to earn money on the internet and you will simply FAIL! Look, it's really not that hard to understand why you want and need to build your list.

Just do some simple math...

You should be earning a minimum of 50 cents to one dollar per month for each subscriber on your list. So if you've got 3000 subscribers, you should be bringing in around $1500.00 to $3000.00 per month.

Do you see why you should want to start building your list right now? If so, then get off your butt and get started now!

Do you want to know how I build my internet business and make thousands of dollars per month from home?

===> Download my Free Report that'll show you:

"How To Quickly And Easily Build An Opt In List Of Hyper Responsive Subscribers Who Are Willing To Spend Money With You Right Now!"

http://nocostlistbuilding.com/lbr-report.htm

Gary has been a successful, full time internet marketer for over 11 years. He has created list building campaigns that have earned as much as $22,000 in a single day. If you want to know how to build a hyper responsive list and squeeze it for every penny you can, then listen to what Gary says.

http://nocostlistbuilding.com/lbr-report.htm

Mastering Bum Marketing - 5 Types Of Killer Articles You Can Write For Instant Results

First of all, what is Bum Marketing? Well, its a method of writing information rich articles with the aim of selling affiliate products by the truckload. Now that the definition is out of the way, lets look at 5 types of Bum Marketing articles you can write for automatic affiliate profits:

1. Step-By-Step article

A step-by-step article is often easy to write. Just write your steps down and write a few short sentences for each of them. Step-by-step articles are also to read and follow.

2. How To article

People search on the Internet everyday looking for ways to do things. If you can get a how to article on the top of Google for a popular search term, your article will get tons of traffic! This method can often be combined with the Step-By-Step method.

3. Story article

Stories sell. If you have a good story to tell that has a moral to it, you can write an article about it and your readers might learn something and be inspired to take action.

4. Secrets article

Do you know something that most of your friends dont? Then you possess some secrets. Not everyone is an expert on everything, so you can share your expertise and secrets by writing an article. For example, you can write an article about some professional techniques for hitting a golf ball.

5. Resource article

Resource lists always make for great articles. And they are easy to write! You can create resource lists for just about anything, ranging from web hosting services to the best freelancing sites.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before its gone!

Article Marketing - The Hidden Key To Exploding Your Profits With A Zero Budget

Let me ask you a very important question. Are you maximizing your marketing efforts? The reason that I ask this is that this is the number 1 reason that most internet marketers fail online.

I remember when I first started online life was very rough. I really felt overwhelmed as there were so many different skills that I needed to learn. I learnt the hard way that I needed to track and test everything to see where I was getting the best return.

Let us look at how I use a proven system of marketing to build my business. I send all my traffic to a squeeze page where the main purpose is to capture the name and email address of my subscribers. After this has taken place I send my traffic to a high converting sales page where I make sales immediately. Then I follow up with my subscribers by building a relationship and backend promotions where I make most of my money.

So let us look at in forensic detail how I use article marketing to do this. I write keyword optimized articles and submit them to all the major article directories. I include a link to my squeeze page in my resource box. All the traffic that I get from the article directories will build my subscriber lists as they are sent to a squeeze page to download a free report.

This is a really simple system that works. Now the key to make this very profitable is to track and test everything. When I first started I was not making that much money. However, I tracked and tested everything I did. I found some offers that converted very well. I also consistently tweaked my sales pages to ensure that I get the maximum results from them.

Once you start implementing this in your business you will realize how simple internet marketing is.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Link - How To

Having an email list is a must for anyone with a website of product, because lets face it without a list you will find it hard to successfully promote your site. List-Dot-Com is a new site that will help you to build your list and to promote your website to thousands of people. The great thing about this site is that it can greatly benefit any affiliate or internet marketer out there today.

When you first sign up to the site (which is free by the way) you will want to start building your list. They help you in many ways by providing many promotional tools at your disposal, such as opt-in forms. pop ups, pop exits and email letters.

Viral marketing is a great way to get the word out about your site, you simply sign up to anyone of the free traffic exchanges out there today, place a small advertisement with your link and as you sign up new referrals they will be encouraged to sign up more people for themselves. Your member base will continue to grow underneath you because the people that sign up under you will also get referrals for themselves thus increasing your list very quickly. One of the main benefits with List-Dot-Com is that you will be able to email your members as much as once every three days or as you wish. As you build up your list further you will be able to email random people who have already signed up to the site. Don't worry your list of people that you mail to will be targeted to what you are promoting as these people are usually fellow internet marketers like yourself.

If you are interested in building your list then click here to get started

Massive List Building - 3 Easy And Massive List Building Tips

When you build are first starting out building your list, you need to be able to add as many new and fresh subscribers as quickly possible. Using the tips that follow should put you on the road to massive list building and give you the best possible results for your efforts.

Tip #1 - One of the best kept secrets to massive list building is purchasing subscribers. This is also called "co-registration".

What you do is place a small powerful ad for your ezine or newsletter along with other similar ads by other publishers. Visitors then have the choice to check a box if they like your ad and subscribe to your list. This is a very powerful way to build a massive list very quickly.

If you want to use this method of list building, then I suggest you check out "listbuilderpro.com" and read through their website.

Tip #2 - Another massive list building technique that is often not taught but used by many successful online business owners is to buy a list of compiled leads.

This is another variation of "co-registration" but instead of actually subscribing directly to your newsletter, these leads have signed up to receive information on a variety of topics. You then take the lead list, upload it to your autoresponder and send them valid information and offers.

You can find lead vendors who sell fresh, affordable, lead lists on many topics. Normally these leads will be around one day, to thirty days old. If you can get them when they are fresh, you have a better chance of success.

For a listing of lead vendors, just use Google and type in the word "leads" or whatever your niche is then follow it with the word "leads".

Tip #3 - You can join in a "lead co-op" where you and others split the cost of the leads or subscribers and then each of you also get to use the leads.

This is a very powerful massive list building method and can add subscribers and leads to your list within days. Try and find two or three other people who are in your niche and split the costs of getting a batch of leads.

This way you build your list and do it for a fraction of the actual cost.

Do you want to know how I build my internet business and make thousands of dollars per month from home?

===> Download my Free Report that'll show you:

"How I Easily Make Over $7000.00 Per Month With My Simple Internet Business... And How You Can Too!"

http://www.opportunity-advisor.com

Gary has been a successful, full time internet marketer for over 11 years. He has created internet businesses that have earned as much as $22,000 in a single day. If you want to know how to build a real money making internet business and squeeze it for every penny you can, then listen to what Gary says.

http://www.opportunity-advisor.com

Article Marketing - 6 Persuasive Methods to Impact Your Article Marketing

A lot of webmasters who would like to augment their traffic does not have enough money to spend on advertising. That is why, most them are looking for cost-effective traffic-generating technique that is proven to work and will be able to help them to make money online. Fortunately, there is a great free way in drawing traffic to your website - article marketing. If you can write your own article, you don't need a single cent just to attract online visitors.

Here are the 6 persuasive methods to impact your article marketing:

1. Pick the best topics. The best topics would be those that are related to your products and those that interest your target readers. Make sure that you showcase your expertise through your articles by providing quality and useful content.

2. Make use of interesting titles. To increase your clickthrough rate, you need to give your articles compelling titles. Your titles must be keyword-rich, direct to the point, enticing, and brief.

3. Avoid blatant advertisements on your articles. To save your articles from getting rejected by publishing sites, make sure that they do not contain sales pitches or any type of advertising.

4. Create a killer resource box. In this area, tell your readers about yourself, your field of expertise, your website, and the reason why they should visit your website.

5. Submit your articles to major publishing sites. Distribute your articles to reputable article submission sites like ezinearticles.com, articledashboard.com, goarticles.com, etc. These publishing sites have quicker review and posting time compare to other sites. They also have steady traffic and wide readership that can definitely help you augment the number of your visitors.

6. Monitor the performance of your articles. Determine how often your articles are being read online. It is a must that you ensure that your articles are getting the attention they need so you will succeed in this technique.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Lucrative Article Marketing - 4 Fresh Ideas to Achieve Perfect Article Marketing

If there is one widely accepted means to promote and advertise your products and services on the net that is very cost effective and reliable in terms of yielded results, it will surely be article marketing. The dilemma in article marketing results from the variety of ideas and methods being employed by the article marketers. It is best hoped that these fresh ideas can shed light towards achieving good article marketing:

1. Article marketing should be directed towards a well-focused article. The main component of your marketing scheme dwells more on how effective the article material is. Therefore, it is essential that you give emphasis and importance on what sort of article material you are going to market.

2. After knowing what sort of article materials are to be produced, the next important aspect of article marketing that you need to focus on is your mechanism on how you will market these articles on the net. Make sure that you make a good plan and strategy on how you can potentially maximize the distribution of these articles to gain wide popularity. You can go about having these articles posted on other sites - a lot of sites are welcoming articles - or you can have them published on your own site, too.

3. Make a powerful byline positioned either at the top portion of your article or in the middle. The byline will be your chance to market and promote your identity or any product or service that you wish to advertise. This is a better way to promote rather than including your promotion on the content of your material which at a certain degree disrupts the continuity of the presentation of ideas.

4. Track effectively how these articles are performing on the net. You need to know whether or not these articles are pulling in some potential clients directed towards your business. If at a certain point they do not, then you will need to make some necessary adjustments to improve the yielded results.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

How To Do Keyword Research To Position Your Website Better

Keywords are really important in a business website. Why, you ask? Keywords are actually the words that are being used by user of the internet who search for information in Google, Yahoo, MSN, and AOL, among other popular search engines. By instinct, users will naturally click on the first website that comes out first in the search engine results. For example, if you were searching for "safe pet food" on google, wouldn't you click on the first search result that came up? Now imagine your website being that first website. Wouldn't you be thrilled if people started buying products from your website? That is the power of keywords.

If you want to ensure that you can let your targeted customers know of the existence of your website, then you have to make sure that your website shows up in results pages of major search engines. Most of all, if you like to build massive traffic and a higher sales conversion rate for your business, you must rank at number 1 in those search results. The most important aspect to get listed as number one are your keywords.

But how do you exactly do a keyword research? Here are a number of techniques you can use to find keywords that are relevant to your website.

1. Evaluate your business. You can't simply make use of any keyword that comes into your mind. What you're looking for is a high-ranking targeted keyword. By this we mean that the keyphrase or word that you're going to pick is related to your business and what you can offer to your intended customers and is being utilized frequently by them. You will never know what keyword to utilize if you aren't really sure what your business is all about. So make sure that you analyze your business well.

If you are having difficulty with this one, you can always opt to look for a keyword research professional who can help you out. Surely, with many of them all over the World Wide Web, you can find one that's very affordable and can do a very good job. Look at forums and local message boards for freelancers who could be hired for cheap as well.

2. Use keyword suggestion tools. When you already have some keywords at hand or perhaps in your mind, you can make use of keyword suggestion tools. These come in the form of downloadable programs or web-based applications that will help you in determining which of them will be ideal for your website. There are others that can be used for free, such as those from Google Adwords and Yahoo! and Overture. If you want to know more of these types of programs, you can simply search for them in search engines by typing in "free keyword research tools."

The more reputable and effective these programs get you have to pay in order to use their services.

This is how you can easily do keyword research to find and uncover keywords that are relevant to your website so that they will help you rank better in search engines.

Khemal Dole owns and operates http://www.PaychecksDirect.com which offers a FREE Work At Home Beginner's Course that teachers beginners how to earn at least $500 a month from home. Visit http://www.PaychecksDirect.com and see for yourself why his course is one of the BEST for Work At Home Beginners.