Article Marketing Strategy - How To Increase Your Profits From Articles

Here is an article marketing strategy for you to follow which will outline some techniques you can use immediately and dramatically profit from. If you have been online for some time you are probably aware that article submission or article publishing is one of the most effective and profitable ways top Internet marketers utilize. The reason why is because it works so well.

Writing and distributing articles is my #1 way to drive pre-targeted traffic to my sites. Besides that, search engines love fresh content and what better way than submit articles and to post or archive your articles on your own article directory which you should have implement on your own sites. Better yet, writing and submitting unique content articles rather than submitting the same articles will produce more traffic, back links, and higher rankings. Although this can be difficult and time consuming writing hundreds of versions of unique and different articles, most of the article submission software available can only submit the same article to different article directories. Article Pro Software is one piece of software I can highly recommend that will automatically submit unique articles saving you valuable time. It is not an article spinner or content creator that submits gibberish. You write the articles and it does the rest.

Sometimes writing articles can be intimidating and you may feel that this is really not your cup of tea. One option is to buy PLR or Private Label Write articles or have ghostwriters write articles for you. Both are fee related services. From my experience PLR articles can be a great source of content for your website to build content and feed those hungry search bots looking for fresh edible content. There is one catch to these articles, which I will cover next.

If you do decide to go the PLR route, it is highly recommended that you go through and alter them or modify them in such a manner that they do not read the same as the original article. Keep in mind that these PLR article are being bought by many other would be "content seekers" so you need to make them different or else you will be submitting duplicate content. If you have been following my blog and articles you will know the suffering that follows.

The major keys to profiting from article submissions are to write articles filled with useful information and are of great quality. Adding your resource box to the end of your article is where you develop your traffic and back links. A simple, catchy one-line phrase will do the trick. For example "Click here for the latest hot article marketing strategies! http://www.yourwebsite.com" should do the trick. Do not overlook trying a few longer resource boxes; say 4 to 5 sentences long. I have had great success with those as well.

Before publishing your articles, be sure and do a spell and grammar check on them. It does not convey professionalism when your articles are loaded with spelling and grammar errors. Some of the major have a spell check already built in, but I usually draft my articles in notepad and then copy and paste into Word where I can run a check on them before submitting. This is somewhat of an extra step, but a valuable one that does not take long to complete. Not only that, but you can learn a lot form going through the spell checks yourself.

Publishing your articles to the top ranking article directories and to your own Website or Blog are two great ways to get your articles exposed on the Internet. If you do not have a blog yet you may want to look into it. They are usually free and can serve as another Website for your own self-promotion. As previously mentioned, unique content articles are a major advantage over your competition. Article Pro Software can create unique articles for you to distribute not only to it's internal list, but you can also use those unique articles to copy and paste into the major high ranking article directories e.g. Ezine Articles, Isnare, and Go Articles which require manual submission.

In closing, article writing and submissions is a great article marketing strategy that can yield huge profits if done correctly. There are other important factors that also contribute to article success which I will cover in future articles, but if you follow this article marketing strategy you will be ahead of your competition separating you from the field.

To Your Success!

-Craig S. Andrews

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10 Powerful Internet Marketing Strategies That Bring In Sales

Increasing website traffic is the name of the game on the internet. It's important to note, however that there is no one thing that can bring instant traffic or ongoing sales. It's a combination of strategies that promote contact and networking.

Not all strategies work for everyone, so it's important to know what the options are, utilize a few that look appealing and stick with what works for you.

Here's a few tips and strategies that have worked for me. Give them all a try or perhaps just one. Any or all can make a healthy difference:

1. Write A Press Release

A press release is not a sales pitch and sales hype is not allowed. It is, however, your chance to provide your business story which can be a powerful form of marketing. When writing your press release you'll want to provide the who, what, where, when, how and why of your business. Create interest by detailing who you are, what you are about, why you went into business, but more importantly, how your customers have benefited.

An effective press release can create a newsworthy story that is capable of creating buzz and interest all across the web for a long time to come.

2. Create A Blog

Whether you have a website or not, a blog is an ideal tool for giving you and/or your business a favorable presence.

Think of a blog as a diary. Create your blog by posting your products and information. Then on a daily or weekly basis add additional products, information or comments. Invite comments from others and before you know it you'll have a steady stream of visitors.

If you don't have a website, creating a blog is a great place to start and you can create one for free. If you do have a website, a blog will help generate visitors. The beauty of blogs is that you can also add Google adsense ads for additional revenue.

3. Create Special Offers

A limited time sales offer will encourage your visitors to act. If you have customers that are interested in your products, give them an occasional boost by holding a sale. Chances are they've been eyeing your products for some time, and with a special offer incentive, they just might take the leap.

4. Use Pay Per Click Advertising

Every internet business owner should consider pay per click advertising. It's fast, it's targeted and can be cheap if done correctly. Therein lies the key, you must research how to create a cost effective pay per click campaign.

It's not rocket science. You simply need to write a compelling ad, research relevant keywords and understand your return on investment. This means that if your product earns you $20 per sale then you must pay no more than 20 cents per keyword, preferably less. For example, on average, your ad will bring in one sale per 100 clicks on that ad. If 100 clicks brings one $20 sale then you've just paid $20 for that ad (100 x .20) and you broke even. Therefore, your goal should be to pay less than 20 cents per keyword but no more. Finding relevant, less popular keywords is goal.

Of course, the better the ad and the better your website's sales copy performs, the more sales you will receive.

5. Write An Article

Don't put this one off. The internet is designed to deliver information and what better way for you to get the word out about you, your business and your expertise than by providing relevant, useful information. If you're selling scrapbooks, write an article on how to scrapbook. A well written article can show someone how easy scrapbooking is, boost their interest and therefore encourage a sale.

If writing an article is not something you feel you can do, have it written for you, it's not expensive and it's one of the best ways to bring traffic to your site.

6. Carefully Optimize Your Site For The Search Engines

Don't build your site and forget it. Utilize the search engines to your benefit by taking the time to optimize your site. Optimization doesn't have to be complex. Simply create a title that clearly depicts what your site is about and write a description that accurately describes to your readers what information you have to offer. Research relevant keyword phrases as opposed to single words and repeat that phrase in your title, description and throughout your page.

7. Create A Newsletter

Your goal should be to keep your viewers coming back to your site over and over again. The best way to keep in touch with viewers is through publishing a newsletter or a periodical that offers beneficial, useful information.

Post a newsletter form on your site and specifically direct your viewers to sign-up. Don't just expect them to notice that you have a newsletter, direct them there and be specific about what your newsletter offers.

By publishing a weekly newsletter you are reminding your readers of your products, sales or upcoming events. Avoid pushy sales tactics and sales hype. Simply offer useful information, tips and advice. Make your newsletter a thing of value by keeping them interested and encouraged.

It's important to remember that it takes an average of 7 visits for a viewer to buy; they're not likely to visit seven times without a reminder.

8. Offer Something Free

We all love free and the internet is no exception.

- If you publish a newsletter, offer a free ebook or free e-course in exchange for an email address. In your newsletter also offer a free tips section that pertains to your site's topic.

- If someone makes a purchase, consider offering a free bonus, this often prompts sales.

- Offer free teleseminars. This is an excellent way to let your viewers hear your voice and experience who you really are. It builds trust and they won't soon forget who you are and what you are about.

9. Make A Donation

Create a promotion where you will be donating a percentage of your proceeds to your favorite charity. Donating money or services to your favorite charity builds trust and a positive image for your business. I'd much rather buy from someone that donates a few dollars to a worthy cause than someone who doesn't.

10. Participate In Discussion Forums

Take the time to find online forums that are relevant to your business. By responding to questions, offering advice or posting your articles, others will see you as an expert in your field as well as someone willing to help. Posting on a weekly basis will allow readers to become familiar with you and your business as well as regarding you as a respected authority.

When registering on a forum be sure to create a signature file that includes your website address. This will post your website address each time you make a forum entry.

Your business will do well to perform each and every strategy noted above, however, performing just one of these powerful marketing strategies will improve your chances of drawing visitors to your site, but more importantly, it will help keep them coming back.

Elizabeth is a seasoned internet marketer focused on helping anyone interested in building a home internet business by providing free marketing advice, marketing product reviews, free courses, motivation and a friend.

Grab Elizabeth's comprehensive home business and marketing ideas free newsletter today.

The Easiest Way to Make Money Online - Article Marketing Mastery

For those of you who are having trouble making your first affiliate commissions online, selling your products, services or whatever it that drives your income...you absolutely NEED to start using the article marketing protocol in your business.

Simply stated, there is no better, faster, and long term investment you can make in your business than writing articles and submitting them to directories around the web.

Why? Well - articles serve several different money making masters. One, they provide valuable back links to your website, or if you do consulting work like myself - to your client's websites. Incoming links are a huge part of organic SEO - I would argue the single, solitary most important factor, as the more places that link to you, the better your content appears to be to the search engines.

Of course lots of off site content further establishes your brand, your name and quite simply, as reputation management evolves to be a simple mouse click away, you NEED to have good content out there attached to your name if you want to be taken seriously as a viable entrepreneur.

Lastly - you have to remember that articles can be re-written, and repurposed. I am a huge believer in the idea of unique and quality content, so I will rarely use the same article that I submit to a directory, on my niche site as well. But I can rewrite that very same article quickly - changing up 33-50 percent of it up, and then placing that very same content on my domain as well.

Now - this very same content is serving me in three unique ways - ON site optimization, OFF site optimization through the use of keyword rich incoming links, as well as reputation management of my own name and "brand" - as even you, right now, are becoming introduced to my work and writing through that exact process.

It's free, it works...and if you aren't doing it, you are losing out to people like me who are..;-)

Want to see how we make money online?

FREE Article Marketing Strategies revealed so much fun & effortlessly easy, it almost feels like stealing!

Hooked on List Building - One-on-One List Building Strategies Work

Are you still fighting the challenge to build a list of effective supporters for your business online? Power up and get on board, this is important stuff. You can't earn money online without a list in the long term.

Of course you can earn a few bucks online and grab your own readers for buying new products one at a time, but what about the long range income options? Can you do that one person at a time? Ultimately, NO! But you can get started one person at a time and build your list from there.

1. Email your family and friends an interesting article you've written and invite them to pass it on to their family and friends. Don't mass mail it. Send it to one at a time, so you don't have a whole list of emails at the top. Spam filters wipe out mass emails.

2. Send your family and friends (one at a time) an invitation to receive a free gift from your website, include links to your website and ask them to pass on your free gift with a link back to your 'squeeze page' so everyone who grabs the gift will sign in to your FREE Ezine.

3. Cut through the BS by adding your website to the signature portion of your emails and invite everyone to sign into your site for a FREE gift. Be sure you send great emails so they will get read every time. Increase your friends and family list in your email by adding everyone to your address book list.

Are you ready to build your list with viable marketing customers?

Brand Your Market Successful with High-Impact Marketing List Strategies from a FREE Subscription to The Branding Iron and FREE Brand Recognition Special Reports.

Jan Verhoeff has been leading the pack with identifiable Brand Recognition at http://janverhoeff.com and teaching marketing strategies for online business development that work effectively for more than a decade.

4 Article Marketing Reasons Why Numbers In Your Articles Title Can Give You More Clicks

Using numbers in your articles title can be truly powerful and can actually get more people to click on your title. It's true. Articles with numbers in their titles can get more clicks. Why?

The 4 reasons why putting numbers into your articles title can get you more clicks in your article marketing:

1. When you write numbers into your articles title, it attracts the readers attention since they are so used to seeing words. That means that if you just put a small number like 2 into your articles title, it will give the reader more curiosity and actually give them a push into clicking onto your article.

2. People are looking for information fast. They don't have enough time to read a bunch of stuff. If you put in a number into your articles title, your reader will automatically think that your article will have fast information that can read quickly and get the answers that they want. This idea will give your readers that special push to click onto your article.

3. Numbers in your articles title show professionalism. When a reader looks at your articles title and notices that it has a number in it, your reader may think that your aricle is professional and you know what your talking about. All just from putting in a simple number into your article!

4. It makes the reader think that your article has the answer that they're searching for. Rather than words, your numbers can actually make a reader think that your article has all the answers that they're looking for.

So for article marketing. Numbers can sometimes speak louder than words. But don't go overboard and start putting numbers everywhere in your article's title. This can be viewed as amateurish and won't be as appealing. So please stick to one number per article title.

Looking for new internet marketing tactics? Don't worry, I have tons! Check out my website at http://www.marketingentity.com

Article Writing - A Great Marketing Tool

Article marketing is a great method to market your business and brand yourself as an expert. One after another, your published articles form their own networks on the web. Each of them is like a hoarding on roadside poles, advertising your business for years to come.

More they are better it is.

More you write higher are the chances of being noticed by web visitors.

It is proven now that repeated impressions on the mind lead to recognition and bonding.

If Steve is looking for information on internet marketing, he would go to his favorite search engine and type "internet marketing". The search engine would sieve through its indexed pages and bring results out in less than one second. It so happens that you submitted an article on "internet marketing" to your favorite directory and that has ranked in top ten of the searches after search engine indexed it, for keyword "internet marketing".

Steve clicks on your article link and reads your article. You have written a good article and Steve is happy to see that the article has supplied him the information he needed. In thanksgiving Steve may just see your name in resource box and move on to his next work or may click your link. In both cases it is unlikely that he would purchase anything from you or subscribe to your newsletter.

Apparently, you are still a stranger for Steve because he would hardly remember you next time he sees your name. But subconsciously, his mind would make a note of it.

When Steve reads another article of yours, he would again go through the same process. But this time you would sound familiar to him. His subconscious remembers you. He may not recognize you but your name would ring something in his head.

(This may not happen with second case. Never mind! This would happen with third or fourth.)

Next time, Steve would remember you. Every time he encounters your name, his subconscious mind would tell him, "Hey! I know him, he writes well. Last time I read it was a great help".

With each new encounter, your articles would leave a deeper imprint.

This repetitive process will build your recognition in his mind. Every time Steve read your article, he connects with you.

Because he has already rendered you an expert, he is more open and less skeptical to what ever you say.

Just like fans connect to their movie stars.

By and by he becomes more receptive to whatever you say. He is more likely to visit your website because he is impressed and wants to check out, something similar to what fans do.

If you sell a product that he needs, he would buy it from you because you are his trusted one. He is also more likely to buy an affiliate product that you recommend.

Congratulation! You have a life time customer with you.

Steve is not alone. We as human beings are commanded by our emotion rather than logic.

For every logic, there exists a mist which stops clear thinking.

Trust is a strong factor in sales. It is the subtle subconscious element that would decide whether to purchase from you or not.

If you write good articles or even average for that matter, you do not supply false information and do not make false claims, if your articles are backed by a good helpful website that people would find useful, people would surely buy from you.

The only requirement is consistency. More you write, higher your business would go.

Arun Pal Singh is an internet marketing consultant and web author who runs website http://www.homeforprofits.com to help online entrepreneurs with information and ready made products.

Visit http://www.homeforprofits.com to find how his information can provide the leverage that your business needs to grow and expand.

3 Steps to Proper Keyword Research for Your Website

When first starting out your online business, you should know that your websites will never get anywhere if you don't have the proper keyword research. It is a very important and necessary step that must be accomplished in order for your website to get placed well in the search engines.

People do searches in the search engines using certain keywords. A keyword these days is the way your website will be known. Without proper keyword research, you will never be able to make it to the search engines properly. Today, I would like to go over the steps on how to properly find keywords that pertain to your website.

Here are the steps for keyword research:

1. Google Keyword Tool

Head on over to the Google keyword tool. It is a free tool to use and if you don't know the URL for it then just type in those exact words in the Google search and it should bring it up for you. Whatever your website is about, you should first search for the keyword that is the most common way to describe your website.

If your website is about how to train your puppy, then you should use the keyword "Dog Training". When you type in that word, Google will pull up all the keywords that people are searching for in that subject.

2. Good Pickings

When it comes time to pick which keywords you want your site to rank well for, you should make sure that the keyword as low competition. To find out if it has low competition, go to Google and type in the keyword with quotation marks around it. If the number in the top right hand corner is under 100,000 searches, you have just struck gold. Try and pick the keywords that are also receiving a good amount of searches per month as well.

3. Optimization

When you choose your keywords, it is now time to add them into your website. Try and put the keywords into main titles and throughout the content of your site. The main way that the search engines will know what keywords to place your website under is when you start the promotion of your website. When you promote your website by creating back links, make sure that your links are anchor texts with the keyword you want to rank well for. This is a sure fire way to shoot up to the first page.

There are the 3 steps on how to proper keyword research. Hopefully this article has taught your something that you didn't already know and are now ready to start the keyword research process.

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