Article Marketing Basics - Article Marketing for SEO

Article Marketing Basics

Article marketing basics comprise several SEO strategies. SEO (Search Engine Optimizing) involves relevancy, quality, informative copies, keyword density and so forth. While other strategies are considered in article marketing basics, the list is the primary targets that Internet marketers focus on when attempting to reach top rank at the major search engines.

Relevancy: Relevancy is important. Relevancy is a sensible connection, since it gives Google and other major search engines the ability to compute the informational retrieval system to find or retrieve data that matches a users requirements. In summary, relevancy assists users with finding products and services easier.

Quality: Quality is also important; Google and other major search engines expert high-quality article writing basics, since the attributes attracts traffic, which keeps these search engines in good standards with the Internet community.

Informative copies: When you post informative copies on your web pages it drives traffic to your pages, which increases your sales and chances at reaching the highest rank on Google, Yahoo, MSN and other major search engines.

Keyword Density: Keyword density is explained in a few ways. Keyword density is the top priority for most Internet marketers that focus on article marketing basics. Keyword phrases set the reference points. The words used give reference to other information that indicates where the content of a document is heading.

Keywords in computer language is code words, which these words have specific meaning. The words flow in sequence of numbers and letters to form common words significant within the context. Keyword density various, since some Internet marketers will cram the pages believing that Google and other major search engines will notice their web pages quicker. Contrary to their theories, Google rejects this behavior. Thus, when focusing on article marketing basics, keep your keyword phrases around 5 to 20 percent.

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Article Marketing Success - What I Have Learned from a Million Page Views

Here I want to share with you, what I have learned after generating over a million hits to my articles and how anyone can get great targeted traffic and enjoy article marketing success...

Quality

If you are writing an article you need to have quality material that's interesting and informative. There are a lot of people who will write you an article for $5 - 10 and there of no use to you, as the reader will soon see the material is poor and never click through. Ideally, write the article yourself and if you want to use a professional writer, then make sure their experienced in your field of expertise.

2 x Versions

Create two versions of the same article, this won't take you much longer than doing one. You simply keep the same topic and edit a second article form the first and change the headline. I can write an article in about 30 - 45 minutes and edit the same one in about 15, so 2 x articles should take you no more than an hour to write.

The first article is the one you want the search engines to pick up and rate and choose the best article directory for the field that you are writing in. Different directories rate higher or lower on different subjects and don't always assume the bigger the directory the higher it rates. Submit the article and then point links at. The more high quality links you have pointing at the article the better, so bookmark it and blog it.

The second article can be used to get traffic from the rest of the directories.

Submissions

When doing directory submissions forget about quantity, again go for quality.

You can submit to hundreds of directories - but it's simply not worth the time and effort, for the results you get back.

There are thousand of directories but only around 100 are worth bothering with.

I have spent considerable time building lists that only consist of about 30 directories - but I know they will pull significant traffic on my theme. For example, I have one directory with an Alexa ranking outside the top 100,000 yet it will give me as many hits, as directories in the top 5,000 on several subjects!

It's very much a question of trial and error, simply submit to a directory and see how it performs on your subject.

Headline

You Headline needs to be keyword rich at the start and punchy, to grab your readers attention. A long headline is better than a shorter one; it gives the search engine spider something to bite on and gives enough words for you to entice readers.

Format

The longer an article is (and I often see articles of 1,000 words or more) the more chance the reader will be distracted, get bored and click way. The ideal length is around 550 words and no more than 750.

Keep your teaser text short and to the point. All it needs to do is to tell them why they should read your article - you don't need any of the article content in it.

When you write the article do NOT use long paragraphs - people find this intimidating and will click away. Keep paragraphs to six sentences or less and break up the article, with eye catching sub heads and bullet points.

You must make your article easy to read, as they have to get to the resource box!

When you come to the concluding paragraph, start to pre close them to your site. For example, you can tell them of other articles you have written on related subjects and they will assume they are on your site and click through.

Resource Box

Make sure you have a headline which has a benefit to the reader and use the text to tell them exactly what they are going to get at your site.

Article readers want information, so free Pdf's are always good. Your resource box is your advert, so use it wisely. Stress the benefits of what you do and always have a high perceived free offer they can take advantage of.

Click Through Rates

Many article directories tell you how many people have clicked through to your site from your article and as a general rule, you should be getting at least 10% and preferably a 20% click through.

Article marketing is one of the most effective ways of getting targeted traffic and I hope the enclosed tips help you achieve article marketing success.

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Internet Based - Affiliate Marketing - Article Marketing

How does writing Articles fit into Internet Marketing?

One of the main strategies that I have used when I first started Internet Marketing was writing Articles. In fact this article that you are reading now was created on a Article based web site called EzineArticles.com. There are many pros to writing articles and putting them out online to help you with your Internet Based - Affiliate Marketing.

With the new Web 2.0 and blogging sites popping up all over the internet today, it is quickly becoming the newest wave to hit the world wide web. Like it or not, it is here to stay. What Web 2.0 is all about, is social networking with like minded groups of people. This way people can belong to different blogs or groups that match their interests.

Well if you are good at writing, even the tiniest amount, then writing articles to put on blogs will help you on your marketing efforts. Articles, such as product reviews, specification documents, how-to, etc can all be used in conjunction with blogs and marketing your product or service.

The other great thing about article marketing is that it is free. This is truly a strategy that every beginning internet marketer should be using as it helps get your mindset focused on how to be creative in selling your product or service. The more you do it, the better you get, and ultimately when done right, the more money you will make. This is such a great strategy that everyone from beginners to pros need to be consistent with as you want to market to the pulse of the audience that you are targeting.

Why I recommend also recommend article marketing because you can earn money to fund more advanced strategies like PPC (pay per click). This is a very smart move on your part to do it this way. Too many people try Internet Marketing by using their hard earned dollars first, then jump right in and spend, spend, spend on course that is out there. Tossing money at PPC is also highly risky when you do not know what you are doing. What happens is you get frustrated, broke and give up. Don't let this happen to you. Go the article marketing route, get the pleasure of earning some cash, then use that money to fund your business. It is a win-win at this point. If you would like to read more of articles and Article Marketing, check out Internet Based - Affiliate Marketing for the beginner.

James Mackay - Internet Marketing Enthusiast!
For more articles on Internet Marketing, please check out my blog - Internet Based - Affiliate Marketing at http://internetbasedaffiliatemarketing.blogspot.com

Article Marketing Success In 10 Minutes

Did you know that in just 10 minutes, you can become a successful article marketer? It's true! In just 10 minutes your marketing can become a success! It's not hard to do, but people seem to make it harder. They tend to make it more complicated than it actually is. Article marketing is about marketing articles. The more you write, the better. The more articles you write, the more successful you will become.

In order to become successful as a marketer, you must first understand one thing. Your not trying to create a work of art. That's it. If you just remember that little piece of information, you can become successful at this marketing tactic. Your not trying to create a work of art. No one wants to read a novel in their spare time! That's why they're on the internet! They want the information that they want fast. They don't want all this sophisticated jargon that they can't understand. They don't want a story line. Your readers just want information. And it's your job to give it to them.

To be successful at marketing in 10 minutes, you just have to write a good enough article. Not a perfect article. Just a good article. If we were to use the school's grading system as an analogy, you should be trying to write a C grade article, not an A grade article. The more you aim at being a C, the better your article will actually become.

When you try to write a C article, it will only take about 6 minutes. Just 6 minutes! That's an article that will be working for you to get traffic to your website made in 6 minutes! You don't need to write a rough draft and a brainstorm to get traffic to your website. Your rough draft will do just fine! Your not trying to give your readers a work of art! That's not meant for article writing!

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