Article Marketing - Should Be Reader Friendly

Article marketing is an excellent method of increasing traffic to your site. There are a lot of writers out there who are talented and can write articles for your site. With a large pool of potential employees who usually work free-lance, this is a marketing campaign that a site can undertake with little financial risk. You hire a person to develop creative content that will draw online surfers to your site. This small investment is an opportunity to increase site traffic as well as your search engine rating.

Article marketing, is placing your articles in online article directories for everyone to read. These articles usually will have a link to your own website at the bottom, with a photo and a short biodata about you. If someone reads your article and clicks on the backlink, your website gets traffic. Your article has to be impressive enough to induce the visitor to click on the backlink.

You can be successful if you remember a few things. You have to compose copy that reflects your readers' concerns. Perhaps you can inform your audience about a previously unpublicized service or give them pointers on how to do something for themselves. You want to create one-of-a-kind articles to get their attention, and unique content is what accomplishes that.

Use words that are easy for your readers to comprehend. Avoid flowery phrases that may tax the ordinary person's vocabulary. Avoid complicated concepts as well. Define any words you think will stump your audience. You can render copy more readable if you use boldfaced headings and bullets in front of the items on your lists. You want to offer your audience useful information and communicate to them that you have expertise pertinent to the topic.

As soon as your copy is prepared for publication, put it on a popular article directory. This is a kind of site that solicits columns from authors of all nations throughout the globe. It provides room for your contact information and for a backlink. It is crucial to post your copy on more than one directory at a time in order to raise your internet profile and generate more visitors to your site.

Article marketing can periodically fail to generate the funds it promises. A poorly written article will not attract viewers. The writer must possess rudimentary literary skills. The abrupt disappearance of the writer from the internet may also contribute to lack of income. Article writers must consistently provide new articles with fresh ideas. For a productive and gifted writer, article marketing is a great way to make a living.

In today's technologically driven world there are many ways to earn money through Internet and article writing is one of them. Many article writers are happy writing content for websites. If you engage yourself in article marketing, then your article will pay you as long as it is present on the site. Write something your reader is interested in. Your subject matter can be about a little-known but useful service or a self-help guide, a how-to article or handy hints about something. If your unique articles contain stimulating information, their unique content is sure to arouse your reader's interest. Write in a reader-friendly language and style.

Matt Cutts On Article Marketing

Article marketing has just become an even more powerful form of web promotion. This well known, tried and tested web marketing tool, had, in some people's eyes, lost part of its value in recent years. Article marketing in now back in fashion however, as Google have started to clamp down on paid links and excessive reciprocal links. No longer are people able to just buy their way to the top, it is now the grafters, people like you and me, who are willing and happy to produce quality content for the web, that will once again rise to the top of those all important rankings - let the good times roll.

My name is Steve Hill; I have seen very positive results from this form of web marketing and often advise people that this is how, in my opinion, they should go about promoting their website/s. So often in the past these people have stated that they do not have the time to write and submit articles, or that why should they start to write when they can just purchase a pr7 backward link on ebay for three months to gain the same results? I always found it hard to answer that question, but Matt Cutts and his crew have now made it a whole lot easier.

Certain people will still take chances on purchasing backward links, perhaps they are lazy, perhaps they are stupid! Why take the risk? If you set yourself a goal to write say twenty articles per month, you will soon see your site moving up the rankings. Yes it is hard work, it is quite boring work at times, and yes it will take time to have an effect, but have an effect it will.

Some people argue that article marketing does not work due to duplicate content. This would be true if you were also including the same article that you have submitted to sites like ezinearticles, on your own website, but let's face it, that would be rather daft!

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:

stuttering
cheaper telephone calls
dvd replication

Forgotten Fundamentals of SEO - One Page Per Keyword

Would you like to get more traffic from your business website? It's a rhetorical question, of course, because we all want more traffic for our websites. It's the first step to Internet marketing success.

In this article, I'll show you an easy way to increase your website's traffic levels (and overall success) through a systematic and proven technique. And you probably already guessed the technique based on the title of this article. Essentially, you are going to write one page of quality web content for each of your key phrases.

When combined with other aspects of search engine optimization, this will greatly improve your online visibility and traffic levels. Of course, the first step is creating a list of key phrases. So let's talk about that first.

We all know that people search for things online by typing certain words and phrases into their favorite search engine, such as Google or Yahoo. So in order to help these Internet searchers find your business website, you must integrate the right kinds of phrases throughout your website. This process begins with a thorough round of key phrase research.

Step 1 - Choose a Keyword Research Tool

There are several keyword research tools available online. WordTracker and Keyword Discovery are two of the most popular. Both of these tools charge for their service, but WordTracker does offer a free version of their tool. If your website is limited in scope (for example, if your business serves a particular niche in a particular town), then you can probably get by using the free version of WordTracker.

If you want your website to come up in search engines for relevant phrases that people are actually searching day in and day out, then you must -- you must -- spend some time building a list of key phrases. By key phrases, I mean phrases your target audience would enter into a search engine when researching products or services like yours.

There are a variety of keyword research tools online. Two of the most popular tools can be found at WordTracker.com and KeywordDiscovery.com. If your website is limited in scope (for example, if your business serves a particular niche in a particular town), then you can probably get by using the free version of WordTracker.

Step 2 - Create a Spreadsheet With Key Phrases

Once you have access to a keyword / key phrase research tool, your next step is to set up an Excel spreadsheet or a Word document for your list of phrases. For starters, you only need two columns in your spreadsheet -- "phrase" and "count." Later on you can add columns for other purposes, such as keeping track of web pages you've written, your search ranking for each phrase, etc. But for now, you only need the two columns mentioned above, "phrase" and "count."

The phrase column is self-explanatory. This is where you list the phrases that relate to your business, the kinds of products or services you offer, etc. You will find these phrases by starting with a basic phrase and entering it into a keyword research tool, like the ones mentioned above. The tool would then generate a list of related phrases, along with the number of times people search them each day. This data goes into your "count" column.

Step 3 - Build Content Around Your Phrases

Think of your key phrase list as a blueprint for website growth. After all, the best way to grow your website is by building content around the phrases and topics your ideal audience is researching online!

And now that you have your blueprint in hand, all that's left to do is build content around it, specifically by creating one page of quality content for each unique phrase on the list.

When working with client websites, this is usually the first step in my process. I consider it "low-hanging fruit" because it's one of the easiest yet most reliable ways to climb the search engines.

It might seem overwhelming to create that much web content, but you don't have to do it all at once. Start with ten pages of content to support your top ten phrases. You can include variations of the same phrase on any given page, so that will help you make this task more manageable.

For motivation, you simply have to refer back to the truth of search engine visibility we discussed earlier. Your website cannot begin to appear in search engine results for certain phrases until you have those phrases on your website. That is what you're doing here -- creating the content needed for search engine success. Only instead of having one page focusing on dozens of topics (which is confusing to people and search engines alike), you are going to create one page per topic / phrase.

Helpful hint: If you're not much of a writer, you can outsource the writing projects using a website like Elance.com.

Regardless of who writes your web content, make sure it's the kind of content your audience would find helpful. Then go back through it to ensure you have your key phrase spread naturally throughout the page.

That's really all there is to it. It's not complicated, but it does require time and effort. And that's exactly why so many website owners neglect this process. It can be hard work. But who ever said online marketing was easy?

Brandon Cornett manages an Austin SEO firm specializing in website content strategies. He has also written an Internet marketing book that you can download for free (or read online) by visiting http://www.onlineequalizer.com

The Benefits of Backlinks

Having knowledge of SEO tactics is helpful when marketing your web site. However, you will need more than this to rank well in the search engines when vying for highly competitive phrases. You will need backlinks, the more the better.

A backlink is when one webmaster exchanges links with another webmaster. I will place your link on my site and in return, you will place my link on your site. You will see that having a few high quality backlinks on your site will make it more appealing to the search engines.

Search engines, such as Google, will see a link on your site as a vote for you. A vote means that someone thought highly enough of your site to link to it. The more links, the more votes you have. The more votes, the more important your site must be. This could lead to a higher ranking with search engines and as you know, higher page ranking = higher volume in traffic.

Now that we know why backlinks are important, let's discuss how to obtain them.

No one will "vote" or link to a site that is ordinary or low quality. To get more links, make sure your site has something to offer. Put high quality content that is unique on your site, something that cannot be found anywhere else. People will want to link to your site if they feel that it is unique and informative. If it is everyday or ordinary, they will think twice before exchanging links. To help you obtain links, you should make the process as easy as possible. Consider setting up a "Link to Us" page that will provide html code for them to copy and paste on their site. Make sure to include your keywords within your anchor text (anchor text is the visible, clickable text of a link) in the code you provide. They will in turn leave their information to be included on your site. Another way to obtain backlinks is to write articles and submit them to various directories. Along with your article will be a resource box which will tell the readers a little bit about yourself. More importantly, it will include a link to your site. Other webmasters will post your article, with your resource box containing the link to your site, on their site. Providing they feel your article provides something of interest to its readers. One single article could get you dozen's of backlinks. In addition, you can find other sites related to yours and offer to exchange links, trade content or offer to write a regular column for them. You can also submit your site to free directories that are related to content of your site.

Lastly, find blogs that are related, and post comments. Be sincere, you never know what new relationships may form. You can not only trade links with the blog owner, but also ideas. You remember the old phrase "I'll scratch your back, if you'll scratch mine". Use it to your advantage. Negotiate an opportunity where you will both benefit.

Lori Gorman is the owner/webmaster of http://www.myebizplace.com as well as a successful work at home mom. Visit her site for up to date, legitimate work from home opportunities. While you are there, sign up for her FREE Newsletter filled with up to date opportunities as well as tips on how to achieve success with your home business.

Profitable Article Marketing - Revealed - 5 High Powered Ways to Grow Your Article Marketing

Millions of webmasters are writing and submitting articles on a regular basis to promote their websites, making the competition in getting online users' attention stiffer than ever. If you would like to get ahead of the pack and make your articles stand out from the rest, you should take these 5 high powered ways to grow your article marketing campaign:

1. Use catchy, intriguing titles. The secret in getting impressive click through rate is giving your articles great titles that will pique the curiosity of online users. This is an essential element where you should effectively communicate to your potential audience the benefits they can get once they open and read your articles. Make them feel that there is valuable in store for them so they won't be able to resist your articles and read them.

2. Your articles must be well-written. To give your potential clients great reading experience, make sure that your articles flow well and free from grammar, spelling, and punctuation errors.

3. Your articles must be search-engine friendly. Knowing how and where to place your keywords can greatly help your articles fare well on searches.

4. Your articles must pass the standards set by various publishers. If you want your articles to be posted online, they must conform to the rules set by different article submission sites. Some of the general guidelines are the following: Your articles must be informative, must run at least 300 words, and must follow appropriate keyword density. In addition, your articles must be free from sales pitches or blatant advertisements and inappropriate content like terrorism or gambling.

5. Create a powerful resource box. Your resource box is what will ultimately bring readers to your website. Make it powerful, convincing, and enticing so you can effectively move your readers to click your website's URL.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

3 Hot Tips for Getting Your Article Noticed

There is a knack to writing good articles, and it generally takes a few attempts before you nail it. This goes back to the old mantra of 'practise makes perfect' - which of course is not exactly true as only 'perfect practise will make perfect'. Anyway after you have developed the skills needed to write good articles what do you do? Even the best article is useless unless it gets noticed and noticed by the right people. So how do you go about doing this?

1 - Make sure your articles are keyword rich. This means that you have to know before you write your article exactly which keywords you are going to be targeting. A little bit of research before you start writing will go along way. The general rule of thumb for keyword richness is 2-5%, so basically for a ~400 word article you are looking at your keyword appearing between 8-20 times. This must be naturally occurring and blend in nicely with the flow of your article, don't just repeat your keyword over and over, this won't work. Having a keyword rich article is imperative to get your article ranking high in the search engines.

2 - Snappy title and teaser. This is one of the most important points to writing an article, and the one that is most often overlooked. Your title is the very first thing a reader sees with regards to your article. This is make or break, if your title is not interesting they won't read any more, and they most certainly won't get to your bio box where your important links are. Your teaser is also very important as it is the little piece of information about your article that is seen underneath your title in the search results. So if your reader likes the title but thinks the teaser is boring then you've lost them again.

3 - Get it in front of as many eyes as possible. Most people write an article, submit it to ezinearticles and then forget about it, hoping it will be enough to get their article read. While this will certainly be the best first step it is not all you should do. The next step will be to submit it to as many other sites and news reviews as possible, that way you will increase your readership and get both backlinks and customers coming to your site. The best way to get your article to loads more sites is to use an article submission service. There is only one that I will recommend to you, and you can find that in my bio box at the bottom of this article.

So there you have it the three most important things I can think of that will get your article noticed by thousands of prospective customers.

The only article submission service I can recommend is article marketer It has a tiered membership so you can join for free, and it really works, get your article in front of thousands of people today.