Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Link building is almost the synonym of SEO (Search Engine Optimization) ever since the infamous link bombing that leads people who search for miserable failures in Google to our president George W. Bushs resume on official white house website. Of course, Bushs resume page has nothing to do with the term miserable failures which not really many will search for in the search engine. And the Bushs presidency is up to history to judge.

So every Joe and Mary want quality links to their websites. Thats what Google has been repeatably telling webmaster community too if anyone asks the question why my site didnt rank well. Its a consensus that quality links is the decisive factor in search engine positioning. However, the difference in many cases is that different webmasters or link builders may have totally different criteria or opinions what is a quality or good link.

Webmasters new to the SEO playfield believe a link from a page with a high PageRank (PR) is a quality link. A pages PR is a numeric value visually displayed on Googles toolbar if you have installed one on your IE browser. Knowledgeable site owners realize that a quality link is a link from a high PR site relevant to your site. Not quiet that simple. Therere quality links that are PR0 (Google updates PR about every quarter). Its more likely that Google updates only a portion of index database for toolbar in every update. Thats one of reasons many see no change of their homepage PR for a year even though they havent stopped link building. On the other hand, we often see PR0 pages rank well for not-very-competitive keywords.

Many high PR and relevant links arent really necessary quality links. In the process of helping hundreds of clients promote their websites - SEO service or link building, we have received all types of different link requests. Some want to certain types of links and others dont want to links built from certain types of techniques. The truth is that its really not about the types of links you get. Theres a huge quality difference for the same types of links. Its not about what techniques you use to build links, and its about how you use each technique to acquire links.

Theres a simple way to see whether a link is a true quality link. For a particular search term, if a page is in top 200 or top 1,000 in a particular search engine (Google, Yahoo or MSN), the links from those pages are true quality links for that search engine. Yes, a quality link in Google may not be a quality link for Yahoo and MSN. You wont find many or any of those pages from high PR directory pages which will charge you $20 to $40 or even more for a listing. The reason is simple. The links to those directory pages arent relevant to the content of those pages. Links from those pages are high PR, relevant to your page, but they arent true quality links.

Bruce Zhang is the founder of 4th Media. He has been helping hundreds of clients promote their online businesses - link building or SEO service. Theres a simple way to see whether a link is a true quality link. For a particular search term, if a page is in top 200 or top 1,000 in a particular search engine (Google, Yahoo or MSN), the links from those pages are true quality links for that search engine. Yes, a quality link in Google may not be a quality link for Yahoo and MSN. Link building is almost the synonym of SEO.