Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

One of my favorite movies was Glengary Glen Ross with Alec Baldwin.

In the movie, Alec Baldwin was a tough as nails sales manager. He coined the term "ABC". It meant "always be closing". He used the term frequently throughout the movie. Constantly pounding and barking in the heads of the sales people to close the deal.

Guess what?

There is a similar term that you should embed in your head as it directly relates to building a list. It's a powerful concept that you should understand and apply to your list building tactics today.

I call it "ABT." It means "Always Be Testing."

This one term literally separates the winners from the losers. Now I realize you may not exactly know what to test and how to test. Frankly, that's a common problem so don't feel bad.

To give you some examples, testing could include:

1) Where your traffic is coming from and the quality of it
2) Components on your opt-in page
3) The entire conversion process from interested party to new subscriber
4) The choice to include graphics or exclude them

You are probably thinking that there is an overwhelming amount of things you can test. And it's true - the number of things you can test is virtually endless.

And that's the rub or in less fancy words - the problem. People often get so confused by testing - they just decide to avoid it all together.

But that would be a bad move. So in my grizzled Alec Baldwin voice I say to you - "Always Be Testing."

Did you like this article? If so, you should hop on over to Tyler's List Building Club and grab my free $49 report and get additional list building strategies and tactics.