Search Engine Optimization For MSN

Optimizing a website for MSN is very different to Google and Yahoo. The algorithm used by search engines are different. Some rank high by using back link criteria, some uses the content as main criteria.

MSN optimization is not very easy. So it is better if you carefully watch the competitors top in MSN result. Watch carefully the link structure, the density of keywords, back links and the content, the size of the website. Here are the few important points useful when optimizing the website for MSN:

a) Spend some times and read the article published by MSN. You can find articles in Microsoft press release page. You will not find the algorithm here but get some ideas what they are doing.

b) Content is most important part which attracts both users and search engines. Always use fresh and unique content that attracts visitors so that they read. Do not repeat the target keyword in the content to get top place in the search engine. You can never impress the visitors and they will out from your website. Keyword density is also an important to get high rank. Use keywords in a single line on top of the page or at the bottom or use the keywords in the navigation but do not add keywords forcedly to the content.

c) Heading tag describe the page. So it should be small and attractive. Do not repeat keywords in heading.

d) Title and Description are most important in the algorithm. No keyword stuffing in title and description. Use company name with title and keep description meaningful.

e) Internal link structure should be very easy to read by search engine and user can navigate easily from one page to another. If you provide a link to the page using image then also try to link the page through text. Anchor text will very impressive for the search engines. It cannot read the image. Anchor text will work as keyword too.

f) For MSN, you must be a perfect HTML programmer. No mistakes in HTML tags. Use proper tags.

These are the most important points you should keep in mind when optimize for MSN. Don't forget to watch the competitors websites regularly and get some more ideas to optimize for MSN.

Written by SEO Company India.