Article Marketing - Preselling Your Sales Page

One of the most important thing you can do when you are promoting your sales page or your web site is to presell it. By preselling it, I mean instead of just having a link to your web site in some advertising medium, have a sales piece, review, article, or blurb that prepares the reader to want your product when they get to your sales page.

One way to pre-sell is through the use of articles about your industry/product/service. These can and should be as short as about 500 words and should cover a wide variety of articles about your business. You can place your articles on your own site, but if you really want to gain a following, it is in your best interest to syndicate them. You can do this either by using article distribution software, or by submitting your work to several online article directories. Be sure to place a link in your article back to your business! By writing strong copy, and by getting syndicating your articles, you will draw further targeted traffic to you site. By offering information about your product and then providing a link to where the product can be purchased, you are creating a powerful marketing weapon that will help you bolster your business!

Taken together, these tips can help to drive traffic to your site by marketing your product in a variety of ways. Getting the word out and convincing people to visit your site are two of the most difficult tasks for an upstart online business, but if you can do them successfully, your conversion rate ought to be quite favorable!

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