Five Critical Promotion Mistakes Every Marketer Makes!

Article marketing

Unknown to many website owners, but a powerful source of traffic, online articles could be your next secret weapon! It's a way of driving a lot of visitors to your website as well as establishing your credibility as the "go-to" source of information. And you can do it on zero budget. But all of that depends on making sure that you stick to some basic rules. Here's what we recommend:

1 Know who your audience is
Find out who should be reading your articles and clicking on the links at the bottom to come to your website. Know what their specific interest or need is and why they are on the lookout for articles like yours. Don't try to cater for all the interests out there, target your articles and content to the niche market that wants to get to know you better.

2 Go right to what they want
Are they interested in carp fishing? Do they have insurance problems they need to solve? Whatever specific need you have identified, go right to the itch that needs to be scratched! Your article headline is a big part of the battle here. Tell them right at the beginning what interesting information they will find in your article. Then give them the detail they are looking for. And finally, end your article in a way that keeps their interest in following on to your web site. The article "bio" box that article sites offer you is typically a good place for this.

3 Keep it fresh and interesting
Use "you" as much as you use "I" or "we". Paint pictures with words of what your readers can gain by reading your article, get them involved with examples and trigger their emotions. A good tactic for you is to read your article after you've written it, but as though you were one of your target customers. Does your article make you want to buy? Are there parts that make you yawn? Trust your gut feeling. If it doesn't "reach out and grab you", rewrite it until it does.

4. Be a pro - check your spelling!
No need for fancy words, but just make sure that you've spelt them correctly. Remember how you feel when you look at an article that has errors, duplicated or missing words. Your readers will have the same reaction, so don't give them any excuse. And while you're at it, check your grammar as well. Get friends or family to re-read what you've written and please - don't look for compliments, seek out constructive criticism. You'll go further in the long run.

5 The editor is your friend - keep it that way
Typically you'll be submitting your articles to an online article site. These are managed by editors who are looking for good, new content. Your articles can then get picked up by search engines and readers who then read your article. And if they like what they see, they'll be motivated to come to your site. But the editor is the gatekeeper! Play by their rules. They aren't complicated and by avoiding editorial rejection, you'll go further and faster.

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