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Sunday, May 11, 2008

Article Marketing Tips - The Butterfly Effect

Its no surprise that article marketing has become so popular in recent years and its fast becoming one of the most reliable ways of generating quality traffic especially if you want to build a list of highly responsive subscribers for whatever niche you are targeting.

You have probably heard the expression "from small acorns grow big oak trees" and this is true for article marketing because the work you do now will reward you with massive traffic in the future. Just one quality article which you write today can spread across the internet within a matter of months or even weeks.

If your article is well written and provides quality information it will be published on other websites and used as content for related ezines. Each article that you write will have your resource box at the bottom which should include a brief description about your website and what you are offering.

The resource box is the most important part of your article because it directs people to your website so it should clearly explain what you are offering to each person who reads it. If you want to improve your search engine rankings you should also use a specific keyword phrase as the anchor text for your link.

When people use your article as content for their website it will not only generate traffic but also give you a one way link so if you use a keyword phrase as the anchor text it will improve your rankings for that specific search term. This is by far the easiest way to get quality one way links from high traffic websites for free.

When list owners include your article as content in their ezine your website will be exposed to thousands of subscribers who are all interested in that topic. So if you are using a squeeze page to build your own list you will receive an instant surge of new subscribers every time your article is used in a related ezine.

These are the two main benefits of writing articles and if the quality of the information that you provide is good your articles will continue to generate traffic for many years. As your articles spread across the internet your website will appear higher up in the search engine results pages which will generate even more traffic.

So if you are thinking of using articles to promote your website and you feel like its a daunting task just remember that everyone has to start small by writing their first article. As you progress and continue to write more articles you will start to generate more and more traffic which will continue to increase over time.

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com

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